Success with Green/Natural Cleaning Positioning

In the past few weeks I've spoken to several hundred cleaners on two separate occasions regarding my feelings about positioning your company as one who offers the use of "Green" or "Natural" cleaning products when performing your cleaning services.

I've been surprised and pleased at how many companies have taken hold of this concept. Those individuals who have called me have told me that current customers and new prospects are appreciative of the care they are showing for both the environment and (more importantly) their family members and pets by promising to use such products in their home.

There is likely no better time of year than now to try new approaches and to reposition yourself in your marketplace. There are so many high quality products that are "environmentally and human friendly" that it will not be difficult for you to offer such services, and many such products truly do clean effectively if used properly.

Note: Do not use fear tactics, with warnings that create anxiety and confusion. Leave that type of "marketing" to your more callous and less imaginative competitors. Today's consumer is suspicious and resentful of such tactics.

Instead, simply assure your customers that you are a good citizen of the world and the community, and that everything you use in their home is safe for them, their family, their pets, and the environment in which they live.