Consumers are Buying More Leather Than Ever

Why aren't professionals getting more requests for cleaning leather?

Just like the hard floor trend, too many consumers think that leather is an "easy care" or worse yet "no care" material. While they are finding this not to be true, they are also NOT contacting cleaners to care for their leather. An evidence of the lack of interest in specialty cleaning is the fact that with all of the available leather cleaning training available, few cleaners are being contacted to perform this needed service.

By the time most consumer's recognize the need for leather care, there is usually permanent damage that cannot be repaired. Another problem that exists is that few cleaners have been proactive in offering consumer affordable "leather conditioning", but instead only offer very high pricing for restoration level services that are usually not needed.

Cleaners who don't understand these practical details regarding their customers' attitude about leather, and the characteristics of leather itself mostly just neglect to make leather cleaning any part of their service mix. Once the decision to "cross leather off their list" is made, the decision not to clean challenging textiles becomes easier as well.