Friday, August 15, 2008

Environmental & Health Concerns

I visited Nova Scotia (Canada) a few weeks ago, and found the approach Canada has toward health and the environment to be a few years ahead of “us” here in the US.

For example, they sort their trash into several categories and insist on using only “organic” pesticides and herbicides on residential lawns. When I questioned my hosts about what it was like when they were forced to make the transition from “the old type” of pesticides to the “organic” ones, they confessed that at first it was a problem. The early “organic products” were not very effective, and there was some public resentment for having to make these changes.

However, over the next few years the products improved and now people can know they are protecting their property while protecting their environment.

How does this story influence our industry?

A Canadian entrepreneur had wanted to develop a product that could work as an effective antimicrobial for restoration and remediation purposes, but without the associated health and safety hazards that some such products might present. When I was first introduced to his product, "Benefect Botanical Disinfectant", I was skeptical. The "Green Revolution" has given us some good cleaning products, but it has also given us some marginal performers.

However, since Canada is ahead of us in this regard, the Benefect is already a "finished product" that has been "through the paces" up north. Of course, a product cannot receive an EPA registration if it doesn't work.

There is nothing "marginal" about Benefect. We've tested the product extensively and have been, quite frankly, impressed rather than just satisfied with the results. Of course, our tests aren't as important as our customers needs and feedback.

I fully expected that some of the restorer's who had more of a "green mentality" would like the product, and a few others would keep a gallon of it around for their customers who might be apprehensive about the "chemicals" the restorer is using in their home or facility.

What I could not have expected were the amount of restorers who have completely switched over to this product. From what I've been told, these people have found that its simpler to use this type of product exclusively, because such a product reassures both their customers and their employees.

If you'd like to know more about "Benefect", visit our website at: www.pembertons.com