Winterfest 2009 News

PEMBERTONS ANNUAL WINTERFEST AGAIN PACKS SPECTRUM CENTER


Now in its eleventh year, Pembertons' annual Winterfest trade show once again posted impressive attendance numbers and earned high marks from guests among the companies who packed the Spectrum Banquet Center for this end-of-January cleaning and restoration industry tradition.

According to Winterfest veterans, this Pembertons' exclusive event continually sets high expectations.

Mark Cermak, a Winterfest regular, agreed that it is a must-see event. "Once again... an absolutely fantastic Winterfest. Enjoyed once again the pleasure of seeing so many friends and making many more. It's already on our calendar for January 2010!"

Attendees began arriving at 7:30 a.m. to enjoy continental breakfast, get early looks at the new exhibits, and find friends to sit with during the presentations and catered lunch. These early birds helped consume dozens of doughnuts & Danish, gallons and gallons of coffee, as well as fresh orange and apple juices.

Lee Pemberton, as has been the tradition, kicked off Winterfest's program with a startling view of today's consumer and how the current "econoclast" coupled with the destruction of trust has shaped current and future consumer attitudes, reshaping the world for cleaners and restorers.

Lee spoked strongly about the need to focus on "Educational Marketing" to rebuild consumer trust in each individual market area. One guest summarized Lee's comments this way. "It never ceases to amaze me how progressive Lee is. Lee firmly stated "Turn off your television sets! Pay attention to the things you can control or change and don't be paralyzed by the media"!

The Winterfest programs always break at noon for a sumptuous catered lunch. This year it featured endless fried chicken, meatball entrees, vegetables, potatoes, salads, and beverages. A perennial favorite, the wine and cheese bar, opened at 2:00 and served wine, beer, cheese and hors d'oeuvres until 4:00.

By 3:30 p.m. the room was packed with cleaners and restorer's anxiously waiting to see if they would be the winner of one of the 3 Grand Prizes. All told, $11,000. worth of prizes were awarded at Winterfest 2009!

You will find Winterfest pictures located here:
http://picasaweb.google.com/cleanlee0522/Winterfest2009PrizeWinners#slideshow