Standards of Clean YOUR Customers Insist On!

Over the past 23 years, much has been written and taught about the chemistry, equipment and techniques required to clean carpet. Much of this information is valid, and by following it, professional cleaners will find they can get better results and keep customers calling them again for repeat or additional services.

However, the most important aspect of product and technique choice is not the guidelines of a manufacturer or association, but instead those results that please YOUR customer.

What does your customer want out of a carpet cleaning job?

1. Clean Carpet. That should be obvious, but no cleaner should overlook the obvious fact that the customer called because the carpet was dirty, and perhaps smelly as well!

2. Dry Carpet. Your customer doesn't want carpet that stays wet for days. Wet carpet is inconvenient, a potential slip hazard, attracts soil, and is a breeding ground for fungus and bacteria. And many customers are also afraid that wet carpet contains hazardous chemicals.

3. Carpet that STAYS Clean. Few things are as frustrating to the commercial or residential customer as paying to have carpet clean, and have it look just as bad or worse within days or weeks.

Meet THESE standards of performance, and you'll have loyal customers for life.

I'll discuss these issues in more depth in upcoming blog entries.