FAQs - Maxim Advanced for Carpet & Upholstery

Q - What is the difference between Maxim Advanced for Carpet and Maxim Advanced for Fabric and Upholstery?

A - The differences between "Maxim Advanced" and "Maxim Advanced for Upholstery" are considerable. The name similarity is a marketing decision based on how popular the "Maxim Advanced" names has come to be. A related example would be how back in the 1970's, when Dupont wanted to compete with Scotchgard. Dupont called its first protector "Zepel". No one would buy it.

Then a smart marketing guy figured to use the same name for the product used on pots and pans: "Teflon". Its a different product applied in a different way, but it explains the benefit easily.

So Maxim Advanced for Upholstery has two major differences:

One, it contains a dye stabilizer. It won't keep everything from bleeding, but it will prevent bleeding in 99.999999999999% of the stuff you clean.

Two, its "elastic". Most protectors aren't, and don't need to be. But when sprayed on upholstery that gets sat on, it stretches when the fabric does. So its more appropriate for upholstery, and far more durable.